Our Story

From the heart of Gondar.

የሺ (Yeshi) is more than a clothing brand; it is a celebration of Ethiopian heritage.


Started in historic Gondar, we collaborate with local master tailors who have inherited their skills through generations. We believe that buying a Habesha Kemis or traditional suit should not be complicated.


Our mission is simple: To make authentic, high-quality traditional clothing accessible to everyone in Ethiopia and the diaspora.


We use the finest fabrics and pay attention to every single stitch. When you wear Yeshi, you wear culture.